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“LET’S TELL OUR STORY”, SPEAK WITH ONE VOICE — KEN ASHIGBEY

Members of the Ghana Chamber of Mines have been urged to strengthen their communications strategies and speak with a unified voice as the Chamber prepares for its centenary and the industry navigates ongoing legislative reforms.

Delivering the keynote address at the opening session of the Chamber’s Public Relations, Environment and Sustainability Seminar held in Kumasi from October 2–3, 2025, the Chief Executive Officer, Ing. Dr. Kenneth Ashigbey stressed the importance of proactive storytelling and evidence-based engagement in shaping perceptions about Ghana’s mining sector.

“With the ongoing review of the Minerals and Mining Act, we need to ensure that we continue to attract, not drive away, investment,” Ashigbey said. “As a Chamber, and as we prepare to celebrate a century, we must speak with one voice. We must be proactive in everything and ensure communities thrive.”

Dr. Ashigbey challenged member companies to move beyond reactive or defensive communications and instead lead the narrative with facts, figures, and impact stories.

“Let’s tell our story and defend our industry with data,” he urged, emphasizing consistent messaging around job creation, local procurement, taxes and royalties, environmental stewardship, and community development.

He further cautioned that failing to engage openly and early with stakeholders risks leaving space for misinformation. “We can’t allow others to define us. If we do not engage early and transparently, the vacuum will be filled, often by narratives that don’t reflect the true impact of our work,” he added.

Welcoming participants to the two-day seminar, the Chamber’s Chief Operating Officer, Ahmed Nantogmah, commended member companies for prioritizing professional communications.

“This seminar is about sharpening our tools,” he said. “We want our members equipped to share evidence-based stories, address concerns honestly, and highlight the positive contributions mining makes across Ghana.”

Dr. Ashigbey noted that “If we tell our story well, backed by facts and transparency, the Ghanaian public and our partners will understand that mining is not just about extraction, it is about building communities, sustaining livelihoods, and driving national development.”

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